Introduction According Roberts (2005: 12), “achieving high performance in a business results from establishing and maintaining a fit among three elements: the strategy of the firm, its organizational design, and the environment in which it operates”. These three components are intrinsic related, and since companies can not control the environment changes, they should adequate their [...]

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he current economic model, and also society, is based on organizations. Business organizations, in particular, are in the center of capitalism production system. From Adam Smith’s division of labor to Peter Drucker’s knowledge workers, management theory evolved seeking to understand why people work better together, and how the grouping process occurs. Bradshaw (1998: 16) stated that in essence, “all business is trade”. Following the chain of demand-offer and “make-or-buy” decisions, it seems to be that market governs the production activity. But, as observed by Simon (1995: 273), “a large part of the behavior of the system now takes place inside the skins of firms, and does not consist just of market exchanges”. Roberts (2005: 74) stated that firms are created ‘to coordinate and motivate people’s economic activity’. How this process of coordination and motivation occurs?

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As Robert (2005: 24) observed about strategic choices on environmental changes, organisations have to “develop strategies to address the new opportunities the environment offers“. Information and Communication Technologies made a revolution on the way how companies are organized and how they deal with customers. Internet changed the way people interact, and as stated by Child [...]

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Nossa. Já faz um ano desde o último artigo? O jargão é verdade. O tempo voa. E antes que ele bata as asas mais uma vez, vou aproveitar para escrever um pouco sobre o que aconteceu em 2009. Foi realmente um ano atípico para mim. Mudei de país, trabalhei para a ONU, conheci boa parte [...]

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